The four ringed Audi logo is iconic, but its background is more interesting than one would first presume. It finds it routes in the four companies that merged to make Audi the manufacturer that it is today.
In a similar fashion to fellow German manufacturer BMW, Audi did not begin as a single company, it was born as a result of several coming together. The name, however, predates this merger, and was brought forward in 1910. The first automobile to be released under the Audi name was produced in the same year, and was known as the Type A. They were well designed, and performed well in sporting events.
The company joined with three others in 1928, under the name of Auto Union AG. It went on to produce cars until World War II, though the name Audi was not used during this time. The war had a profound effect on Auto Union, and the company was almost dissolved.
Auto Union managed to find its feet following the war, however, though Volkswagen became the owners of the company. The Audi name remerged in the 70s, and in 1980 the world famous Audi Quattro was produced. This car would almost singlehandedly turn Audi’s fortunes around, as it advanced automotive technology. It truly performed as a rally car, winning several prominent races.
Since the release of the Quattro, Audi’s popularity has only increased. Not only has the company been able to conquer world records on the racetrack, it has moved on to compete with BMW and Mercedes-Benz as a manufacturer of quality cars.
Audi have managed to strike a balance between comfort, style and power. They are exceptionally refined, and are sure to provide a memorable driving experience. These are just a few of the reasons why Audi is the brand to lease.
One of the most decorated cars in the range is the Audi A4. Winner of 2016’s Car of the Year Award, by What Car?, this vehicle consistently receives high ratings from critics. The car itself is designed to make driving an easier, more relaxed experience. The engines are powerful, but unusually smooth. The interior quality can only be described as sublime. For long business trips on crowded motorways to cruising through town to the supermarket, the A4 is sure to make even the most arduous of journeys comfortable.
If the executive saloon range is a little too big for your tastes, Audi offers a smaller alternative in the TT coupe. A stylish design and swish interior combine with low running costs – it’s difficult to top that formula.
Production and Design
Though Audi is owned by Volkswagen, this doesn’t restrict the brand’s diversity. Audi has plants across the world, from China and Indonesia to India and Mexico. The main plants are located in Audi and VW’s native Germany, namely in Ingolstadt and Neckarsulm. The company’s headquarters are also located in Ingolstadt.
Audi is dedicated to uniting art and engineering. While many brands aim for style over substance, Audi has placed the two on equal pedestals. Their automobiles really are as good as they look. From their signature single-frame grille adorned with the iconic logo, to the rest of the elegant and sporty exterior, an Audi looks great, and feels great to drive.
AMG Autolease Ltd
At AMG Autolease Ltd, we aim not only to offer a wide range of Audi lease deals, but to go the extra mile and help you find the deal that is best for your personal or business needs. With over forty years of experience as a customer led organisation, we pride ourselves on our attention to detail, and we always put you first. You can call, email or even live chat with a friendly member of our service team. We’re here to help.